Supplements for Active Lifestyles from a High Quality Supplement Supplier
4 Sep, 2023

Your customers are no longer confined to monotonous gym sessions or sporadic morning jogs.

Today’s fitness landscape is vibrant with mountain treks, weekend yoga sessions, dance classes, and marathon preparations.

At the same time, there’s been a notable uptick in the demand for active lifestyle dietary supplements.

More than ever, individuals are focused on maximizing their physical potential.

And that’s where the best supplements for active lifestyles from a high quality supplement supplier come into play.

This is the era of active lifestyle supplements.

For a forward-thinking dietary supplement company, it’s the ideal time to claim their stake in this thriving market.

Let’s journey into the world of these supplements and discover which ones truly stand out in bolstering our modern, kinetic lives.

Why Target the Active Lifestyle Market?

The fitness and health sector has seen transformative growth in the past decade, to say the least.

There’s a new generation of consumers who prioritize health, well-being, and fitness as integral parts of their day-to-day lifestyles outside the gym.

For supplement brands, this evolution opens the doors to a vast array of opportunities.

Here’s a closer look at why the active lifestyle market is too good to miss out on:

What Do the Stats Say?

Recent surveys confirm that there has been a steady increase in individuals who prioritize their health and well-being.

And we’re not talking about the gym, but rather, people wanting to improve their daily lifestyle and health.

People want to feel better. Period.

Millennials and Gen Z, in particular, are more likely to make lifestyle choices that favor physical fitness and healthy living.

Thanks to the amount of information out there and easy accessibility through the internet, more people are educated about the benefits of staying fit and active.

This awareness translates into a commitment to adopt healthier habits.

What Do the Trends Say?

Gyms and fitness centers have reported an uptick in new memberships, suggesting that more individuals are keen on structured fitness regimes.

Devices such as fitness trackers, smartwatches, and heart rate monitors have become staples for many.

Their rise in popularity is a testament to how consumers want to monitor and optimize their fitness journeys.

With the global outreach of influencers and fitness trainers, online fitness programs and virtual workouts have seen a surge.

These platforms make it easier for people to engage in fitness activities from the comfort of their homes, further expanding the active lifestyle market.

What Does the Money Say?

Research shows that in 2022, the worldwide market for dietary supplements stood at almost 164 million dollars.

What’s more, it’s projected to expand with a 9.0% CAGR from 2023 through 2030. [1]

With a specific focus on the active lifestyle segment, brands can tap into a significant portion of this market.

As health and fitness become lifestyle choices, consumers are more willing to invest in products that support their goals.

This implies a higher spending capacity for quality supplements tailored to their needs.

Catering to the active lifestyle market not only offers immediate financial benefits but also paves the way for brand expansion.

With a plethora of product options and potential for innovation, brands can build a loyal customer base.

Crucial Ingredients for Active Lifestyle Supplements

Understanding the core ingredients that resonate with health-conscious consumers is imperative.

Brands aiming to offer an active lifestyle collection need to recognize which ingredients are needed for an effective product.

They also need to appeal to the demands of the target audience.

That could mean considering alternative healthy lifestyles such as travel fitness.

Here’s a closer look at some vital ingredients that brands should consider for lifestyle supplements.


Protein’s role in muscle repair and growth is undisputed.

For brands, offering diverse protein supplements can cater to various consumer needs. For example:

Whey Protein: Fast-absorbing and rich in BCAAs, it’s a favorite post-workout choice.

Casein Protein: Known for its slow digestion, it provides a sustained release of amino acids, making it an ideal nighttime supplement.

Plant-Based Proteins: Soy, pea, and hemp proteins cater to vegans and those with lactose intolerance.

BCAAs (Branched Chain Amino Acids)

Branched Chain Amino Acids, commonly known as BCAAs, consist of three vital amino acids:

  • Leucine
  • Isoleucine
  • Valine

They play crucial roles in muscle protein synthesis, energy production during workouts, and the reduction of muscle soreness.

Brands can offer them as standalone supplements or as a component in comprehensive workout formulas.


Creatine is a naturally occurring compound found in small amounts in certain foods and synthesized in the body.

It’s primarily stored in muscles and used for quick energy production during short, intense activities like weightlifting or sprinting.

Taken as a supplement, it has been shown to enhance athletic performance, increase muscle mass, and improve certain brain health aspects.

Creatine is a favorite among those involved in high-intensity activities. Brands can provide different types of creatine:

Creatine Monohydrate: The most popular and researched form of creatine known for its effectiveness.

Creatine HCL: Claimed to be more soluble and could be a preferred choice for some consumers.

Creatine Ethyl Ester (CEE): A type of creatine believed to enhance absorption and effects.

Omega-3 Fatty Acids

While omega-3s have broad appeal, fitness enthusiasts appreciate them for muscle recovery and heart health.

Fish Oil Capsules: A common source of omega-3s, fish oil supplements are recognized for EPA and DHA content.

Algal Oil: A plant-based omega-3 option for those avoiding fish products.

Vitamins and Minerals

Even within the fitness realm, a holistic approach is key.

Brands should consider supplements that provide:

Vitamin D3: For bone health, especially for indoor athletes, consider Vitamin D3.

Magnesium Bisglycinate: Known for better absorption, it supports muscle function.

Zinc Picolinate: A bioavailable form that supports immunity and muscle growth.

How to Choose a Supplement Manufacturer for Your Brand

When it comes to delivering quality, effectiveness, and innovation in the realm of active lifestyle supplements, one thing is key:

Your dietary supplement manufacturer.

Here’s what sets InvaPharm apart as the preferred choice:

Experience in the Active Lifestyle Segment

InvaPharm isn’t just another manufacturer.

We have a rich history of quality supplement manufacturing along with profound expertise tailored to the active lifestyle community.

Our hands-on experience equips us with insights that few competitors possess, ensuring that your supplement line resonates with your target market.

Certifications and Compliance Standards

In the ever-evolving landscape of health and wellness, staying compliant is not just a bonus—it’s a necessity.

InvaPharm holds an array of industry-relevant certifications, demonstrating our commitment to top-tier quality and safety standards.

Reviews and Client Testimonials

Our reputation speaks volumes.

Over the years, renowned brands have trusted InvaPharm, and their glowing testimonials bear testimony to our excellence.

From formulation expertise to timely deliveries, our clients laud us for our comprehensive, top-notch services.

Flexibility in Terms of Batch Sizes and Formulation Adjustments

We understand that every brand’s needs are unique.

At InvaPharm, we prioritize flexibility, catering to both large-scale production and smaller, customized batches.

Plus, our expert team is always on hand to assist with any formulation tweaks or adjustments, ensuring your product is always market-ready and at its best.

Let’s Get to Work

In a sea of health supplement manufacturers, InvaPharm stands out.

Entrust us with your vision, and together, we’ll bring your ideal supplement range to life.

Request a quote today and let’s discuss how we can bring your lifestyle supplement to shelves!

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Kalpesh Bodar

Vice President